AidKit
VP of Marketing at AidKit, a Series A B2B & B2G SaaS platform providing aid and benefits delivery infrastructure for governments and nonprofits. Built the marketing function from zero, including demand generation, product marketing, brand, PR, and operations. Executed a full website rebrand in 26 days at $4.7K in development costs, approximately 4× faster and 60-80% cheaper than B2B benchmarks. Scaled a partner webinar program into a primary demand generation channel. The most recent event generated nearly $1M in attributed pipeline within one week. Generated an average of $1.6M in marketing-attributed pipeline per quarter, optimized for 6-18 month public sector sales cycles.
What needed to change
AidKit had a strong product and weak external presence. The brand read as a nonprofit utility; the pipeline ran on a single channel. The work was to build a marketing engine that matched the ambition of the technology — credible enough for state procurement, warm enough for nonprofit operators, fast enough to compound inside a Series A runway.
AIDKIT.COM · WEBSITE REBRAND
26-DAY BUILD · ~4× FASTER THAN B2B BENCHMARK
Strategy & Execution
Closed the rebrand in 26 days with a three-person team and a fixed-bid agency partner. Built a partner-webinar program around the rebrand launch that generated $1M in attributed pipeline in its first week, and became the primary acquisition channel within a quarter.