AidKit
VP of Marketing2024 — 2026
Full rebrand in 26 days at ~4× below industry cost, with ~$1M in earned media following launch; $1.6M in marketing-attributed pipeline every quarter.
Read case study$1.6M
pipeline per quarter
Full-stack marketing for markets that don’t add to cart.
I lead marketing for complex sales cycles — building the narrative and engineering the moments where it actually moves growth. Currently VP of Marketing at AidKit; previously at Exodigo, Via, and Square.
Selected work
Exodigo
Director of Marketing2022 — 2024
LinkedIn 1K → 9K+ followers in 14 months; 25–33% conference speaking acceptance rate.
Read case study9×
LinkedIn follower growth
Via / Remix
Director of Marketing2020 — 2022
3× YoY pipeline growth at Remix; launched a community that grew to 700+ ICP members.
Read case study3×
YoY pipeline growth
Square / Block
Canada Product Marketing Lead2018 — 2020
~24× higher LTV cohorts using Square Reader; product grew to ~40% of Canadian customer base.
Read case study~24×
higher LTV cohorts
About
Pragmatic. First-principles. Full-stack.
Before specializing in marketing, I worked in journalism, management consulting, and market research. Disparate experiences that shaped how I think about positioning, brand, and pipeline in environments where the answers aren't obvious.
I gravitate toward organizations building for the physical world or solving operationally complex problems, especially those expanding access for people with limited options.
Expertise
01B2B & B2G marketing (enterprise & public sector)
02Product marketing (pricing, packaging, positioning)
03Conferences & events (virtual & in-person)
04Website & content strategy (clear messaging tailored to ICPs)
05Brand & visual identity (rebrands in weeks, not quarters)
06Executive thought leadership (earned media & speaking)
07Team building & leadership (FTEs, contractors, agencies - and AI agents!)
Recognition
2025
Tech Team of the Year
STEVIE AWARD
Recognizing the AidKit team's work building aid and benefits delivery infrastructure for governments and nonprofits.
2025
AidKit Conference Scout
EXIT FIVE · CUSTOMGPT CHALLENGE
An AI workflow that automates event research, ICP scoring, and sponsorship decisions for B2B marketers.
SEP 2024
MAY 2024
JUNE 2023
Contact
Writing my next chapter
I love meeting people who are building interesting things. Reach out if you think there's an opportunity to collaborate. Also always happy to swap notes on AI tools and workflows, British mystery novel recommendations, or where to find the best Singaporean food in the Bay Area.