Exodigo
Director of Marketing at Exodigo, a Series B B2B & B2G AI-powered subsurface imaging technology company. Built the full marketing function, including brand, product marketing, demand generation, events, and PR. Launched a new website from scratch in five months. Grew LinkedIn from under 1,000 to 9,000+ followers in 14 months. Achieved a 25–33% conference speaking acceptance rate (11 slots from 53 submissions in 2023). Led press, website, social, and partner communications for Exodigo's $105M Series A announcement.
What needed to change
Exodigo needed to establish industry credibility and visibility in a highly traditional construction and utility environment. The challenge was translating extremely complex AI-driven subsurface scanning technology into intuitive, trust-building value propositions for engineers, public agencies, and contractors.
EXODIGO.COM · NEW SITE, BUILT IN 5 MONTHS
PRE-LAUNCH POSITIONING → AT-LAUNCH NARRATIVE
TRIFOLD CONFERENCE BROCHURE
INDUSTRY COLLATERAL — DISTRIBUTED AT TRADE SHOWS & EVENTS
Strategy & Execution
Designed a comprehensive pre-launch positioning matrix and at-launch narrative. Created product collateral including a custom Trifold Conference Brochure distributed at trade shows. Executed a targeted speaking submission workflow that yielded an industry-leading conference presence.