Via / Remix
Director of Marketing at Remix (acquired by Via) and Director of Strategic Accounts & Customer Marketing at Via, both B2B & B2G transportation technology companies. At Remix: grew marketing-attributed pipeline 3× year-over-year, launched an online community for transportation professionals that grew to 700+ ICP members, drove 40% adoption of Remix Explore at launch, and led acquisition communications and post-acquisition brand integration. At Via: launched the company's first NPS program across 500+ customer accounts and led bi-annual marketing planning across six teams and 60+ people.
What needed to change
Post-acquisition, the primary challenge was bridging the gap between Remix's dedicated urban planner community and Via's enterprise transportation operations, while simultaneously maintaining pipeline velocity during corporate integration.
Strategy & Execution
Managed post-acquisition brand integration. Designed and scaled 'Transpo Talk', a dedicated planner community, and drove early user adoption for the newly launched Remix Explore modules.